Graphic Days® Vol.9 – A Kind of Future
Type: Architecture,Design&Strategy
Graphic Days® Vol.9 has succeeded, also during the ninth edition, in creating a common purpose among the different entities involved in the conception and planning stages of the festival: Quattrolinee, Print Club Torino, and Plug.
The main objective is to disseminate culture and visual design, focusing this edition on experimentation, explored through different applications of visual design and visual arts.
Brand Identity
The brand identity concept is based upon the encounter between digital media and analog media: a vision of the future in which artificial intelligence and new media coexist with manual printing and handcrafting.
This festival edition focuses on the expression “a kind of future” whose cornerstone principles are collaboration, both between people and communities and between individuals and technology, innovation, and appreciation of diversity.
ADV Strategy
Quattrolinee managed the digital communication strategy by carrying out awareness, engagement and traffic campaigns aimed at raising awareness of all the exhibitions and activities of this year’s edition. Ad hoc campaigns were also carried out for all workshops, to recommend internal educational activities to festival participants within the initiative itself.
As a result of the strategic campaign plan, 280,000 profiled users were reached, visits to Graphic Days® social accounts and profiles increased by 217%, and roughly 6,000 website visits were generated.
Installations
Quattrolinee continues to support the festival through a holistic approach, handling not only the new brand conception but also cooperating during the installation phase.
The Graphic Days® ninth edition took place at Flashback Habitat. The spaces organized were Halls D and C were the spaces designated for the festival, and rooms were arranged to cater to the specific needs of each exhibitor.
In addition to the interior installations, the environment was enriched with key analog elements to characterize a unique space, aiming to surprise and invite exploration.
Type: Architecture,Design&Strategy