GR3N: Science And Technology For A Cleaner Planet
Brand Identity and Website Development
GR3N is a start-up company that recently developed an innovative chemical recycling process for PET (Polyethylene Terephthalate) using microwave technology. This innovation opens up the possibility of changing the way plastic is recycled worldwide.
GR3n’s primary objectives were to attract both new investors interested in the project and new talent willing to take part in it. In order to achieve these goals, Quattrolinee set about developing a more defined visual identity, designing the website and acquiring a less technical and more accessible language.
Branding
The new visual identity concept is inspired by the chemical process of depolymerisation, the change of state, and transformation. The logotype was based on the hexagonal shape of polyethylene terephthalate, a plastic polymer whose image can be associated with the world of chemistry and research, and then broken down to represent transformation through a chemical process.
The colours reinterpret the green associated with sustainability in a scientific and less common key, in line with the logotype and the innovation objectives set by GR3N.
On the other hand, refractions and plays of light were used for the photographic treatments.
Finally, Quattrolinee also took care of the concretisation and grounding of the previously defined brand framework.
Website
For the website, the focus was on the distribution and reorganisation of content in order to achieve: a clear distribution of services and working methods, effective communication and significant results in lead generation.
Quattrolinee also carried out the integration of two sections dedicated to the implementation of corporate storytelling: portfolio and news. These categorisations were designed to allow the client to publish articles related to their sector and develop opinion-leading content. At the same time, the portfolio section also allows communication to be developed through the telling of past projects and successful case studies.
