Print Club Torino: The Website Reissue
The website restructuring and restyling.
Type: Design&Strategy,Technology
Print Club Torino is a cultural association part of the Quattrolinee ecosystem. It is a dynamic, multi-project cultural centre that combines social innovation design and visual culture through courses, activities, events, collaborations, and immersive experiences that revolve around the themes of social inclusion and accessibility.
Print Club Torino is the catalyst for a creative community in motion that promotes experimentation and the sharing of ideas, techniques and projects thanks to the combination of visual communication and social innovation. It was created with the aim of establishing connections in the local area by encouraging the sharing of craftsmanship skills through a cross-cutting approach between the various sectors involved.
Graphic Design
The graphic concept of the website pays homage to the world of printing: paper, colour, typography and images become the tools of a creative game that invites visitors to enter and experience the workshop.
The background colours evoke paper – pastel shades, soft tones, surfaces that seem to invite touch. The palette is broad and generous, like in the best-stocked of studios. Once the paper and colour have been chosen, illustrations, photographs and matrices are leafed through: they are laid out on the table or floor, observed, combined and allowed to speak to each other. This natural gesture finds its visual translation on the website in the interplay between text and image: elements that alternate, overlap and shift off-axis, creating rhythm and movement.
Finally, typography: as important as the graphics. Not just a vehicle for meaning, but an integral part of the composition. Large titles in an elegant serif font – the same as the logo – punctuate the space, guide the eye and give voice to the identity of the project.
UX/UI Design
We completely redesigned the Print Club Torino website with the aim of representing the association’s three main activities: production, training and dissemination. By reorganising the information architecture, we have enhanced the unique aspects of this organisation. First and foremost, the printing workshop, the nucleus from which everything comes to life: the courses, projects and online shop, which we have redesigned.
Type: Design&Strategy,Technology