Pininfarina Home Design: The Essence Of Home
Development, web design and content management.
Type: Design&Strategy,Technology
Pininfarina continues its mission to redefine design in numerous domains, from automotive to furniture. From the intersection of the Architecture and Product Design divisions, comes Pininfarina Home Design.
That is how, after developing the corporate site for the brand, quattrolinee also reimagined the showcase site dedicated to Furniture and Interior Design.
Look&Feel
From Pininfarina’s corporate site, Home Design takes elements such as fonts, icons, and grids. The Look&Feel has been reinterpreted in an elegant and contemporary way through the colors, typography and composition of the elements. Photographs play a dominant role within the site, designed to be fully integrated into the layout.
The subtle typography thus refers to the Pininfarina brand, but takes on a sophisticated and minimal look. The colors selected are muted and earthy, in keeping with the contemporary aesthetic.
Development and UX Design
Even before the design of the website, content was cataloged and a treemap designed to respond to intuitive and consistent navigation, as well as future evolutions of the catalog.
The user experience and content structure were designed to highlight Pininfarina Home Design’s multidisciplinary expertise, capable of integrating architecture, interior and furniture design into a single design vision.
At the technical level, a headless web infrastructure was built with a specifically developed CMS to facilitate the flexibility of the products on display.
Type: Design&Strategy,Technology