Rossi Service – Edifichiamo guardando al futuro
Type: Design&Strategy,Technology
Client: Rossi Service
Rossi Service is a construction company that focuses on experience and innovation, managing all the different phases of the building process in an integrated way. Now guided by Rossi family’s second generation, the company is mainly involved in the construction of residential, commercial, and hospital buildings, as well as building rehabilitation and restoration work.
Quattrolinee contributed to Rossi Service’s rebrand by identifying the values, logo, and the entire visual aspect, and then moved on to Social Media Management activities and the development of the new Web Site.
Branding
The concept developed for Rossi Service’s visual identity employs primary geometric shapes, a nod to Brutalist architecture, to portray the robustness of the materials, and the solidity of the projects undertaken. The composition is divided into modules arranged in grids consisting of ordered blocks that can vary in size and position, giving versatility to the structure.
The use of simple geometric shapes is also found in the logo, composing the figures of “R” and “S”. The typeface style font, moreover, is simple and recognizable but has its own personality given by the geometric details.
The main color of the identity is red, which also echoes the company’s name. The palette is completed with two other colors to create the necessary contrast and evoke concrete as the main building material.
Social Media Management
To increase Rossi’s visibility, strengthen its online presence, and begin building a community, Quattrolinee has been working on positioning the brand on social media, mainly by defining the sectors in which it operates and showcasing past projects.
Achieving this goal involved video marketing activities, ADV advertising campaigns, and managing and updating LinkedIn and Instagram profiles.
Website
The website was developed coherently with the visual identity concept: composed of geometric shapes distributed on a layout that, depending on the screen size, adapts to provide the smoothest possible reading and user experience. Although Its main purpose is to serve as a showcase for Rossi Service, the website presents contact forms to allow users to interact with the brand and reach out for information
Type: Design&Strategy,Technology
Client: Rossi Service