Polo del ‘900
Rebranding and renewal of the website to give the Polo a new image.
Type: Design&Strategy,Technology
Through an urban regeneration project, Polo del ‘900 comes to life, a unique place of its kind, entirely dedicated to the cultural development of the city. The new logo aims to enhance the identity of the Polo del ‘900, contextualizing it in a city permeated by culture and civic awareness.
This cultural hub is open to the public, with particular attention to the new generations and young citizens
Visual identity
To emphasize the location and the values of the Polo, we have chosen to highlight an architectural element that symbolizes both the Polo del ‘900 and the entire city of Turin: the arch. The arches of Palazzo San Celso and San Daniele, often associated with solemnity, union and protection, constitute the “elementary component” of the new logo, giving it a recognizable and innovative identity.
A fundamental role is also played by geometries and colors which are versatile elements adaptable to the communicative style of each project.
Website and social media
In line with the rebranding process, the Polo del ‘900 website has been completely revamped, with particular attention to the user experience. In redesigning the site, we prioritized content refresh over simply updating the design. The result is an engaging and enjoyable experience for users. The look and feel of the site is inspired by the new brand identity, with the use of colour, logo and typography helping to freshen up our client’s site. The new architecture of the site was designed with two main objectives: to highlight the Polo spaces of the 1900s and to give visibility to the cultural programs and activities promoted by the Foundation and its entities.
Polo del ‘900 has as its priority objective the valorisation of the projects of the Foundation and of the bodies affiliated to it. In fact, it goes beyond the mere physical space and takes the form of an intricate organism made up of multiple actors who maintain their autonomy and identity, while sharing the commitment to various activities and the promotion of culture. These challenges are a source of great passion for us, and we have acted with actions aimed at raising awareness and listening to all the actors of the Polo, in order to define together a solid and effective communication system. In this way, each project can be customized and communicated in a coherent way, maintaining the recognition of the system as a whole.
Type: Design&Strategy,Technology